It is a moment of great pride that I share this news of a very important collaboration with Hemani Group. Together Hemani group & I have launched Pakistan’s First Sports Deodorant fragrance & accessories brand named ‘SQUAD’.

‘SQUAD’ is about making Pakistan stand on it’s own in manufacturing of products with a blend of innovation, technology and superior quality. I feel immense pride to be a partner in this brand which is a result of untiring hard work and sheer dedication of a world class team.

These amazing deodorants & sports perfumes with ‘stereo-cool’ technology in order to share our joy of Made in Pakistan.

You must be wondering what stereo cool technology means.. it means the more you sweat, the cooler you feel and the more pronounced the fragrance becomes. It makes these deodorants unmatched by any other competing brand in Pakistan.

‘SQUAD’ is manufactured in the first state-of-the-art full fragrance factory in Pakistan. The deodorant contains organic moisturizing oils to take care for your skin. I hope you like the fragrances as much as I did, and appreciate the initiative in making the first sports deodorant, fragrance and accessories brand of Pakistan.

Now you are part of our SQUAD.

Welcome to the game.

Fakhr Alam